Posted: 21 Sep 2016 07:17 AM PDT
When you hear the word “Calendar”
many words come to mind schedule, reliable, date, advertising, useful and if
we’re being completely honest… boring. Most of us in the advertising world find
it hard to get excited about calendars, we hear the word and our mind projects
images of puppies and kitties, landscapes or cars attached to a grid of numbers
and we just check out.
Until recently the above paragraph
perfectly described how I felt about calendar advertising. Even when faced with
impressive data to back up the effectiveness of calendar advertising I just
couldn’t get excited about it. Then, while participating in a webinar last
month, one of the presenters* brought up the lack of excitement marketers have
for promotional calendars, and announced that the calendar industry is in fact,
Bringing Sexy Back to Calendars
How? you may ask. From what I see,
the industry is looking for new and innovative ways to enhance what calendars
have always been, pieces of advertising art. Here are a few examples of what’s
new in promotional calendars:
New Inks and Textures – The introduction of glow in the dark inks and chalkboard
textures you can actually write on give these calendars a new interactive
dimension.
Calendar “Building” – With creative die-cuts or building materials these calendars
become highly addictive desk toys.
Augmented Reality – Pixaction calendars bring calendar artwork to life. Check out last
week’s post for more information.
New Design and Photography
Styles – Designs from prominent artists
and photographers put a spin on the old puppies, kitties and cars to truly
turn these calendars into functional art.
Custom Calendar- If you still don’t see anything that gets you excited about
calendars then most likely a Custom Calendar is for you. Give your
target market a promotion that speaks directly to what they care about by
developing a calendar with your images and copy.
A special thanks to Dustin
Wicks for the inspiration of this article.
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