Promotionally Yours: How Orange is the New Black Uses Promotional Produ...

Promotionally Yours: How Orange is the New Black Uses Promotional Produ...: Promotional Marketing Blog by HALO Branded Solutions How Orange is the New Black Uses Promotional Produc...

How Orange is the New Black Uses Promotional Products-Promotionally Yours, Sheri Breaux

Promotional Marketing Blog by HALO Branded Solutions

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How Orange is the New Black Uses Promotional Products Posted: 05 Jun 2017 12:06 PM PDT Season 5 of Orange is the New Black (OITNB) is premiering Friday, June 9th, and the hype for this new season is HUGE. Some would even say it is the greatest show in Netflix’s original series history. According to RecordedFuture.com, the show has amassed three million views so we can assume everyone has at least heard about the show, but how did it get so popular? The show itself is a wonderful product, but it didn’t just sit back and hope to become popular. OITNB was proactive through social media and promotional products. When brainstorming possible promotional products that align with your business ask yourself the following questions: Is it useful? Is it relevant? Is it entertaining? That’s exactly what OITNB did with the examples below. Giveaway Bags Orange is the New Black offered giveaway bags to fans who were active during their social media events. These fan goodies caused a surge of activity from fans through social media outlets. This greatly boosted the show’s brand recognition and encouraged word of mouth advertising among fans. You can use this same type of marketing for your business. The OITNB goody bags related back to the show in creative and memorable ways that caused fans to obsess over the bags. The show did a great job connecting what the audience would want in promotional products to the show’s story line.  Shower Bag and Sandals: The show’s characters used sandals in the communal showers. Mascara: Girls still want to look good in prison! Temporary Tattoos: Prison ink is a big element of the story line. When putting together goody bags for your customers, consider what items will truly excite them. What does your market research say about the audience’s needs? How can you tie their needs in with your brand for a relevant promo piece? Accessories Looking for a more cost effective way to hype up your business? Single accessories might be the route for you. OITNB uses accessories like pins, cards, and stickers to spread the fandom. Trade show booths are the perfect place for these items, but here are some creative ideas to take it a step further: Pins: On my school campus, pins are worn on backpacks with a sense of pride and to show what causes that person supports. I have pins on my backpack from my freshman year. When handing out pins suggest people put them on bags, or better yet, give them a bag with the pin! Stickers: (TREND ALERT) Laptop stickers are also HUGE on college campuses. This is just another way for students to show off their personalities. Giving laptop stickers to your college interns promotes your company to other potential employees. Accessories may be small, but they can be an effective, affordable way for your company to get people talking about your business. Mugs OITNB related a seemingly traditional promotional product to their show by marketing the mugs in a way their customers could relate. The mugs were to be used when viewers need a cup of coffee to stay awake and continue to binge watch. Coffee mugs have an advantage over some other promotional products because people use them daily. I know I am not the only person who has a  cabinet full of promotional coffee mugs. Check out HALO’s wide selection of promotional coffee mugs. Tee Shirts “This is, like, next level crazy” for your business. HALO’s Tee shirts offer a plethora of possibilities to set your business apart from your competitors. OITNB spreads the fandom love through graphic tee shirts with the show’s most well-known quotes.  The show has attributed much of its success to its wide social media reach. The show created the hashtag #OnWednesdaysWeWearOrange (a play on a phrase from the popular movie Mean Girls) to motivate fans to post pictures wearing their orange OITNB apparel. You could tie your promotional products to a contest or hashtag to get the most out of the promos you give out. OITNB enhanced the ever growing popularity of the show through fun promotional products that aligned to the brand image they were trying to push. Thousands of products are available for you to customize on HALO.com. Contact a Halo Account Executive for help finding your niche promotional product to help elevate your business.

Promotionally Yours: Tis the Season for Corporate Gifting! - Halo Brand...

Promotionally Yours: Tis the Season for Corporate Gifting! - Halo Brand...: Tis the Season for Corporate Gifting Posted: 02 Nov 2016 09:12 AM PDT It’s November and the countdown to the holidays has officially...

Tis the Season for Corporate Gifting! - Halo Branded Solutions - Promotionally Yours, Sheri Breaux

Tis the Season for Corporate Gifting

Posted: 02 Nov 2016 09:12 AM PDT

It’s November and the countdown to the holidays has officially begun. To honor the change in the weather, T.V., radio station programming and retail store decoration we offer you 7 simple tips for your corporate holiday gift budget:

1.      Make a List and Check it Twice
Sit down and actually make a list of clients, vendors and employees you would like to thank this holiday season. By writing recipients down, you not only ensure that you remember everyone, but you also get an accurate count of how many gifts you need.

2.     Stay on Budget
Create 1-3 tiers based on factors that will affect the type of gift your recipients receive such as value to your organization, tenure or geographic location. Assign recipients to a tier and give each tier a dollar value based the amount of recipients and on your overall budget.

3.      Give Gifts in Person Whenever Possible
Delivering your holiday gifts in person saves on postage and adds a personal touch to your holiday gifting. Holiday gifts are the perfect excuse to get a little face time with your business contacts and employees.

4.     Consider the Value of Packaging and Branding
As tempting as it may be to spend the entire budget on the gift, don’t underestimate the impact of gift-wrapping and packaging. Decorating your gift with the company logo or creative messaging about your services reminds your recipients of your business well past the holidays. Check out the article Better Branded Holiday Gifts for more ideas.

5.      Start Early
By starting early you can avoid the stress of missed in-hands-dates, extended production times or out-of-stock items that can delay your holiday gifts, put you over budget and generally take the fun out of holiday gift giving.

6.     Give a Useful Gift
By giving a gift that recipients find useful you can extend the life of your seasonal goodwill into the rest of the year.

7.      Don’t Stress Out, Contact an Expert
Your HALO Account Executive is available to help with all of your holiday gift giving needs. They have the expertise and experience to find you the perfect holiday gifts to fit your budget.

For help planning your holiday gift budget or gift giving ideas contact your HALO Account Executive. For more information and tips on developing a corporate gift giving strategy download our Guide to Corporate Gifting.

Promotionally Yours: Inspire BIG ideas... Promotional Products...

Promotionally Yours: Inspire BIG ideas... Promotional Products...: Inspire Big Ideas Using On-the-Spot Recognition Posted: 24 Oct 2016 12:44 PM PDT The “Big Idea” Award. This is the ...

Inspire BIG ideas... Promotional Products...

Inspire Big Ideas Using On-the-Spot Recognition Posted: 24 Oct 2016 12:44 PM PDT The “Big Idea” Award. This is the “Big Idea” award. Its purpose was simple; whenever someone on our creative team had a big idea, they took possession of the award until someone else had the next one.  When we fashioned this award from a discarded light bulb we weren’t thinking of peer recognition, employee engagement or on-the-spot rewards; we just thought it was a creative way to repurpose a huge light bulb. The thing is, it worked. The team became more engaged in brainstorming sessions and actively worked to win the award. Even though most wouldn’t admit it, they loved when co-workers came into our area saw the award, and asked the current holder what their “big idea” was. Why did this award work? According to How To Super Motivate Your Team with the Science of Recognition! The award hit the three R’s of recognition. This means recognizing the: § Right Behaviors; at the § Right Times; in the § Right ways In my example, employees were recognized for having a big idea (right behavior), while it happened (right time), through genuine praise from managers and peers (right ways). The award increased engagement in the desired behavior and gave the team the recognition they craved. This type of on-the-spot nurturing of employee behaviors and organizational values can go a long way in helping to cultivate an environment where employees feel engaged and appreciated. In fact, studies show that strong manager recognition can increase employee engagement by almost 60%.* Implementing an on-the-spot recognition program doesn’t need to be expensive or overly complicated. All that is really required is that managers take the time to recognize employees sincerely, immediately and often. Here are a few ideas to get you started: § Note cards – Keep branded note cards to write personal notes encouraging employees caught in the “act”. § Awards – Consider a few travelling awards that can circulate around your organization that personify a behavior you would like to inspire in your employees. § Promotional Products – Reward employees with products imprinted with slogans supporting behavior and values you wish to nurture. Using imprint like “Creative Genius” or “My Boss Thinks I’m Awesome” that describes the recipient will help § Give “High Fives” – Keep a few $5 gift cards on hand to give out. § Retail Gifts – Give high perceived retail gifts to reward special achievements. You can add corporate branding to gifts to give them the feel of an award. When implementing an award system of any kind, consider giving your employees an opportunity to nominate others. This lets staff take part in the process and feel proud of their colleagues’ achievements. Recently, two members of the HALO team were nominated for awards by colleagues and won!  Congratulations to  Stephanie Preston, Director of Marketing, for being named one of PPB’s Best Bosses of 2016 and Jenna Smallins, E-Commerce Sales Support Rep, for being named one of PPB’s 2016 Service Superheroes. Receiving these awards was exciting for all involved and a great way to promote positive morale! Do you give out on-the-spot recognition rewards or use a different type of award system? Share your ideas in the space below.

Promotionally Yours: Breast Cancer Awareness Month

Promotionally Yours: Breast Cancer Awareness Month: Think Pink Posted: 07 Oct 2016 01:23 PM PDT It is time again for one of the biggest cause marketing event of the year, Br...