Posted: 30 Mar 2016 10:19 AM PDT
Whether you’re promoting an event,
introducing a new product or raising brand awareness, you should highly
consider adding branded apparel to your marketing mix.
People will remember you for
it.
According to the Advertising Specialty Institute, 85% of people who receive
branded shirts or hats remember the advertiser that gave them the item.
Promotional shirt
recall broken down by region. Graphic Credit: ASI Impressions Study 2016. http://media.asicentral.com/resources/impressions-study-2016.pdf
The same study found that 58% of
U.S. consumers own a promotional shirt. Consider the number of people who could
be wearing your brand coupled with the number of people who will see your logo
on the shirt as the person passes by. According to ASI, caps and headwear alone
earn over 3,000 lifetime impressions in the United States.
Apparel makes up
three of the five top spots for most impressions by a promo product in the
U.S. Graphic credit: ASI Impressions Study 2016. http://media.asicentral.com/resources/impressions-study-2016.pdf
Make an impression while
getting a high impression rate.
Apparel marketing is a very
legitimate way to spread your brand message. For example, the founder of Single
Grain learned that shirts could yield thousands of impressions and help grow a
large customer base. While his story may not be the norm, there is some merit
in the strategy used. Read about how t-shirt marketing helped grow his business
here.
Single Grain
promotional t-shirts. Photo credit: Sujan Patel / Single Grain
Styles and options to fit any
brand.
When deciding which promotional
apparel fits into your marketing plan, you have many choices. Even if you know
you want a “shirt”, the decisions don’t stop there. What color shirt? What
material will your audience prefer? Do you need long sleeves, short sleeves or
somewhere in between? Then there’s the decoration. Screen printing,
embroidery, full color saturation… the list goes on. Depending on how
you’re using the apparel, you’ll need various sizes, too. How many larges do
you need vs. mediums? Do you need any women’s or children’s sizes?
Remember, people are more likely to wear your apparel if it’s comfortable and
fits them appropriately.
Getting started.
With all of these decisions, how do
you decide what’s worth your marketing dollars? If you’ve done this before,
consider a user survey. Ask past apparel recipients if they like your apparel,
if they still wear it, and what they wish was different. This can give
you important insight when creating a second version.
If you’ve never used branded apparel
before, you may need some help with your first order. Contact
sheri.breaux@halo.com today to connect and I can walk you through the apparel buying
process and help you find the right attire for your next marketing campaign. 281-658-1392
Promotionally Yours,
Sheri Breaux
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