Advertise with Name Brand Apparel

Promotional Marketing Blog by HALO Branded Solutions

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Advertise with Name Brand Apparel Posted: 04 May 2016 05:50 AM PDT We all have our favorite apparel brands that we seek out in retail stores. Brands like Nike®, Under Armour® and Adidas® for their performance and athletic style or IZOD®, Calvin Klein® and Van HeusenTM for their premium quality and sophisticated style. These name brand products have spent a considerable amount of time and money on product development and advertising to build a product and brand identity that consumers are loyal to. Consumers choose these brands because of the quality of their products, they reflect our own personal style and they help make a statement of who they are. If name brand apparel can do that for an individual, what can it do for your organization? When your audience sees its favorite name brand associated with your brand, your message instantly becomes more credible. Through brand transference*, your brand’s perception receives a boost from the brand on the label. Customers know they can trust the retail brand for quality products, and you can, too. You can have confidence in the apparel you choose because it upholds the same standards retail customers expect. When choosing name brand apparel it’s not only important to choose one that has a brand identity that complements your organization’s message, but a style and cut that will appeal to your audience as well. That Alternative Apparel® junior fit satin jersey tank might look great on the rack, but it isn’t appropriate for every brand or individual. Here is a short list of some of the name brands that are available from your HALO Account Executive: § Active Wear: Under Armour, Nike, OGIO®, Greg Norman®, Russell Outdoor®, Augusta®, Reebok®, Adidas, Champion®, Oakley®, Antigua®, Endurance® § T-shirts: Hanes®, Gildan®, Fruit of the Loom®, American Apparel®, Jerzees®, Champion, Alternative Apparel, Bella + Canvas®, Anvil® § Premium Apparel: Harrington®, Van Heusen, Eddie Bauer®, Calvin Klein, IZOD § Outerwear: Columbia®, Dri-Duck®, Carhart®, Dickies®, Colorado Clothing® § Caps: New Era®, Flexfit®, Adidas Golf®, Champion, Nike, OGIO, Puma® Before you run off to the mall or start searching online to find the perfect name brand apparel and style to purchase from a HALO Account Executive there are a few things to keep in mind: § Not all product styles may be available for decoration. Certain brands do not offer all of their styles and colors for imprint, and some are only available at retail stores. § All products must be imprinted. Name brand companies do not allow the purchase of their goods through distributors without an imprint. § No vulgar or illicit content. The First Amendment may allow you to say whatever you want, but it doesn’t force name brands to allow you to put questionable content on garments with their logos. § Some brands have strict guidelines on the size and placement of decoration on their garments. These restrictions aren’t commonplace, but they do exist. Want to know more about branded apparel? Contact your HALO Account Executive to help you find the perfect promotional apparel to answer all of your questions or download our white paper Advertise in Style. *BRAND TRANSFERENCE When a person, upon seeing both brands together, transfers the qualities associated with one brand (positive or negative) to their perception of the other. The Transference Of Brand Attitude: The Effect On The Celebrity Endorser. Samuel Doss, Florida Institute Of Technology.