Choosing Golf Apparel - Promotionally yours, Sheri Breaux Halo Branded Solutions

Golf Apparel Posted: 15 Apr 2016 11:36 AM PDT According to the World Golf Foundation there are more than 28 million golfers in the United States. The popularity of the sport should come as no surprise as it appeals to such a large demographic. Golf is enjoyed by many individuals regardless of age, gender and physical fitness level. There is however one thing that almost all golfers have in common when they step on to the fairway, they almost always must adhere to a dress code. Golf is one of very few sports in which the way you’re dressed can be just as important as the way you play, and golf apparel isn’t just for the pro’s at the PGA tour. Golf apparel is for business outings, sponsored corporate events, charity events and fundraisers. Caddies, spectators and staff surrounding these events are expected to be dressed for the green as well as the players. Golf attire has a long history and includes everything from argyle socks to Bermuda shorts, but today’s styles are designed for both performance and fashion. Here are a few things to consider when choosing golf apparel. Comfort Choosing styles that are comfortable and allow for movement is important.  The classic polo is still one of the most popular apparel pieces you will see for men and women, but it’s been modified for comfort with an athleisure design.  Breathable materials, Dri-FIT moisture management, side vents and tag free are all things to look for.  Wind shirts and jackets with mesh lining and features like ventilated backs are also great for temperature regulation and comfort. When it comes to pants and shorts they should be both lightweight and breathable. Dress Code and Style Most golf courses do require that men wear collared shirts in order to play.  Unless you’re Happy Gilmore, you probably won’t be wearing your favorite hockey jersey on the fairway. It’s common for men to wear pants made of cotton or polyester, but dress shorts are acceptable as well.  The most common colors for pants are khaki and navy.  Ladies have a little more flexibility on the course when it comes to dress code, but collared shirts are common and athletic styles and cuts are prevalent.  Bold colors are popular choices for both men and women and many styles of golf apparel are offered in men’s and ladies coordinating styles. Weather Going 18 holes often takes hours, and weather conditions can change over the course of the day.  Cotton shirts are ideal because they allow you to stay cool in summer but are also easily to layer with a sweater or jacket on cooler days.  In warm weather hats, particularly baseball style caps, are common because they are great for blocking the sun and don’t interfere as much with your game as sunglasses can.  When it comes to staying warm, traditional vests and sweaters will always have a place on the golf course, but modern choices like fleece jackets and windbreakers are popular. Branding and Decoration Golf has a distinct advantage when it comes to marketing its equipment and apparel. In team sports, the team logo or brand often takes prominence and gets the bulk of exposure. Golf is an individual sport with no official uniform. Everyone playing, from the pro’s (hello endorsement deals) to employees playing in a polo with their company’s logo, can serve as walking billboards.  Decoration on golf apparel needs to be tastefully done, but it’s an opportunity for impressions that cannot be missed. A few examples of what the pro’s are wearing on the course. Image sources: Harry How/Getty Images, Chris Trotman/Getty Images, David Cannon/Getty Images, Andrew Reddington/Getty Images, Stan Badz/PGA Tour. Golf is much more than a popular choice for weekend recreation.  It is a dominating industry in the U.S. with an economic impact of $195 billion that provides more than two million jobs.  If you have a golf related event coming up contact your HALO Account Executive today to learn more about choosing the right apparel piece for the golf course.