April Promotional Ideas... Promotionally Yours, Sheri Breaux

As February comes to an end, your marketing mind is probably thinking SPRING. You may be putting the final touches on March promotions, but now is also a great time to finish lining up your April marketing campaigns. Here are a few ideas you can tie into your April promotions.
Stress Awareness Month
It’s probably no coincidence that Stress Awareness Month is the same month as tax day, and your clients would probably appreciate a little help calming down during this stressful time. Stress relievers are the obvious choice here, and the right one can make an impact. Consider using a clever, brand relevant shape (mascot or logo) or create a stress-free gift pack. It could include the stress relievers, chocolate and an adult coloring book.
National Public Health Week (April 4-10)
This year, National Public Health Week is promoting making America a healthy, actually the healthiest, nation by 2030. This is a great opportunity to encourage wellness in your organization and your community. Kick off a wellness program with promotional fitness products like pedometers and healthy snacks. Encourage community members to walk or bike to work with an incentive contest, hold “walking meetings” and on-site flu shots.
Earth Day (April 22)
Earth Day draws attention to environmental issues around the world. It’s the perfect time for businesses to promote green initiatives and sustainability. Recycled and reusable products deliver that message in a tangible way.
Administrative Professionals Week/Day (April 24-30/April 27)
Administrative Professionals Week is an excellent occasion to show your appreciation and build your internal brand. Flowers and food gifts are nice, but they last only a few days. Give your administrative staff a fun or high perceived value gift for their desktop to remind them every day that they are appreciated. Consider executive pens, journals, and desk organizers.
For more April promotion ideas, check out our Really Big Promotional Marketing Calendar or contact your HALO Account Executive today.