Promotional Marketing
Blog by HALO Branded Solutions
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 When you’re planning a booth for a trade show, you really don’t have to invest a fortune in trying to make your booth stand out from all the other exhibitors. Some companies do exactly that however, and they spend a ton of money designing an elaborate, eye-catching booth that no one else can match. The problem with that strategy is that it ends up featuring your design talents rather than your products.
Isn’t the
whole point of attending a trade show to get potential customers interested
in what you’re selling? A fancy booth may have attendees admiring your
handiwork, but later they may have no recollection whatsoever about what your
company makes or the service it provides. The design of your booth should be
simple and complementary to your product or service; it should not compete
with or obscure what you’re trying to sell.
With that in mind, here are some
inexpensive ways of preparing an effective display booth that you can set up
to perfectly complement what you’re selling:
Consider used trade
show booth pieces.– This is one of
the most affordable ways of setting up a trade show display. You can
reuse banner stands, tables and table cloths. You can even repurpose
slatwalls, shelving and other display pieces and customize them to complement
your own branding. Consider pieces from past shows, rental options or buying used
products.
 
Keep the customer in mind. Since trade show attendees often walk for hours around an
exhibit hall, they will appreciate any little perks you can provide at your
booth, for instance little candies, a cool drink, or a chair to sit in for a
few minutes.
Also, Make sure your
important signage is at eye level so they don’t have to make any effort to
absorb your message easily, and in that same vein, keep your signage very
simple, with large lettering and an easily identifiable logo. If you have an
online business or new website to share, a single podium with your tablet or
laptop can become the focal point of your booth. Plus, you can add your
branding to it!
 
Use banners. They’re relatively inexpensive and can get a lot of
attention for your products and services. With graphics customized to your
business, they can be very effective and still very affordable.
Add your own lighting. For the most part, lighting in an exhibit hall is subdued
overhead lighting, so if you can include some simple lighting in your booth
which features your important banners, backdrops, or signage, it can really
bring your display to life for viewers.
 
Utilize backdrops. One good way to make your display stand out is to use a
dark or black backdrop, because it will contrast powerfully with your display
materials and make them more prominent.
Add an interior wall. If you have a lot of material that you need to display,
adding an interior wall can be a great way to do that, since it provides two
additional surfaces upon which you can attach information or graphics to
catch your visitors’ attention.
Effective need not be
expensive
Ultimately, the objective of your
trade show booth display should be to sell your product or service to the
customer, not to create the most dazzling design. By using some of these
inexpensive ways of highlighting your business offerings, you can make an
effective display at a reasonable cost.
Have other thrifty trade show
tips? Leave your suggestions in the comment section below. For additional
trade show tips, check out HALO’s white paper, Booth! There
It Is!
*All photos courtesy of
Infinity Exhibits.
About the Author:
Infinity Exhibits
Infinity
Exhibits has been in the business of saving clients money on
trade show displays for over 20 years. They offer high quality displays to
help exhibitors put their best foot forward on any budget.
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