How to Give and Get the Most with Cause Marketing - Halo Branded Solutions - Promotionally Yours, Sheri Breaux

Promotional Marketing Blog by HALO Branded Solutions

---

How to Give, and Get the Most With Cause Marketing Posted: 27 Jun 2016 08:26 AM PDT With 94% of consumers willing to switch to a comparable brand based on the causes they support, Cause Marketing has become a part of many corporations’ sales strategies. That doesn’t mean it should be all about your bottom line; the cause you work with should benefit as much as your company, if not more, from your efforts to help make the world a better place. Here are a few resources to help make sure that you get and give the most with your cause marketing efforts. Cause & Effect White Paper – Enhancing Your Cause Marketing Campaign with Promotional Products This cause marketing white paper helps new and veteran marketers alike increase the effectiveness of their cause marketing initiatives. Topics include: What is Cause Marketing, Choosing a Cause, Developing a Campaign and Using Promotional Products. Download the complete paper by clicking here! Cause Awareness Ribbon Meaning – Know Your Color Color plays an important part in promoting any cause awareness campaign. Before you get too far into the planning process, check the colors below to see which one you should use in your marketing pieces. Stick with the color already established for your cause. Support groups across the country use this color to raise money and awareness, and by committing to the established branding people will recognize your efforts. Read More. Awareness Month Calendar – Get Involved Are you thinking about getting involved in a cause and not sure where to start? Check out our Awareness Month Calendar. This handy calendar identifies the color associated with a cause, , its awareness month and the organization that champions the cause. Download by clicking the image. No matter the cause, we have the perfect solution to show your support and extend the life of your cause marketing efforts. Check out our quarterly BrandED brochure with a section on YOUR CAUSE, view our Awareness Events section on HALO.com or contact your HALO Account Executive to help you find the perfect product for your campaign needs.