Thursday, May 26, 2016


Promotional Marketing Blog by HALO Branded Solutions




Posted: 25 May 2016 09:06 AM PDT
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Sorry for the corny title but 50% of U.S. consumers already own promotional outerwear and it is still growing in popularity with both men and women.  This is a category that has a high perceived value and is also deemed useful by 75% of recipients.  Quality outerwear is significantly more costly than say a t-shirt but it is also currently ranked the #2 most influential promotional product second only to flash drives making outerwear the #1 influential apparel piece.  (Pretty outstanding if you ask me.)
Now that I have thrown some statistics around let’s talk about some benefits of including outerwear in your marketing plan.
It’s Versatile.
Serving function and fashion, outer wear isn’t just for winter and cold climates; it’s for golf, leisure, outdoor service workers, event staff, tech gear and even corporate apparel.  In many industries we are seeing trends toward business casual in the work place.  In companies everywhere we see fewer suits and ties and a lot more athleisure and layering to keep wearers stylish, comfortable and on brand whether they be in the office, the warehouse or on the road.  Pullovers have in many cases replaced suit or sport coats for events like trade shows and sales meetings.
Great Exposure For Your Brand
Outerwear lasts longer than other apparel.  Recipients keep it longer, where it more often and generate more impressions.  Outerwear has high perceived value and makes a great gift for top clients as well as employees.  It’s also a great addition to a company uniform keeping employees warm and comfortable all while gaining exposure for your brand name!  Since outerwear pieces make up the top layer of any outfit they are a perfect outlet to advertise your brand and get creative with decoration methods and locations.
More On Layering…
Today people want comfort and flexibility in their wardrobe and the ability to make quick adjustments to cater to the current weather and their own activity level.  Layering is quickly becoming a popular trend in both retail and the promotional product industry.  Outerwear is an essential element in the layering equation with endless variations on jackets, fleece and pullovers and vests.
Popular Outerwear Options
Pullovers are technically any jacket that is designed to pull over your head instead of having full zipper or button closure.  They come in a variety of materials and weights and are ideal for layering.  1/4 zip pullovers are particularly popular right now.
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1/4 Zip Pullover
Fleece Jackets are soft, napped insulating fabrics made from synthetics or wool.  They aren’t wind or water resistant but they are comfortable, fashionable and highly breathable.
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Full Zip Microfleece
Softshell Jackets are more durable and protective than a fleece but not as wind and water resistant as a hardshell jacket.  Originally designed with aerobic activity in mind they offer freedom of movement as well as protection from varying weather conditions.
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Fleece lined Full Zip Soft Shell
Hardshell Jackets are water proof and wind resistant.  This is the type of jacket you need for full protection against wind rain and snow.  This style of jacket is durable, quick drying and easily packable.
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Water and Wind Resistant
There are many more options than those listed above as well as various combinations of these styles. Many elements go into choosing the right outerwear piece for your brand, to start designing the perfect piece for your next promotion contact your HALO Account Executive. To learn more about the power of promotional apparel download our free white paper: Advertise In Style.

 

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