Promotional Marketing Blog by HALO Branded Solutions |
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Posted: 18 May 2016 12:05 PM PDT
As a promotional item, caps have
some pretty impressive statistics. 41% of U.S.
consumers own a promotional cap that gets roughly 3,136 impressions during
a 7 month lifespan–that’s a pretty solid ROI. Pair those
stats with one size fits all options, gender and age neutrality and
customization options to complement any brand, and caps become
a versatile promotional choice for just about any audience or event. The
trick to promotional caps is choosing the right cap options to appeal to
your audience and complement your brand.
These seven questions will
help you get started on building your perfect promotional cap:
5 or 6
panels?
1. Panels: Five or Six? Caps traditionally came in the six panel version with a seam in
the center of the front of the cap. Five panel versions were created in the
‘90s to offer customers a large unobstructed decoration area.
2. Profile: High or Low? Low profile caps are the more common profile and fit snugly to
your head whereas high profile caps extend past the forehead. The trendier
style that appeals to a younger audience is a high profile cap with a flat
bill. High profile caps can also be paired with mesh backs for a trucker
style cap.
3. Bills: Flat or Curved? The shape of a cap’s bill seems like a small thing, but for
those who wear them, the shape of the bill can make or break a cap. A
standard bill or visor can be shaped by the wearer to fit their style, but
the trendier flat bills need to be just that, flat. If you’re unsure of your
audience’s preference it’s best to stay away from a flat bill.
Adjustable
or fitted?
4. Closures: Fitted or
Adjustable? Fitted or stretch-to-fit caps
will give your cap a more professional/retail feel, but have the drawback of
adding a sizing element to your promotional cap. For the simplicity of a
one-size-fits all cap, choose an adjustable closure. Adjustable caps come in
hook and loop (Velcro®), snap, and adjustable clasp closure options. The
quality of your closure can greatly affect the cost, fit and perceived value
of your cap.
5. Structured or
Unstructured? Structured caps have a stiffer,
supportive fabric to help them hold their shape. This is the traditional
style worn by professional ball players. Unstructured caps tend to be softer
and more comfortable to wear.
6. Imprint: Stitched or
Inked? Embroidered caps have a
professional/retail long-lasting look with good color options, but tend to be
more expensive and can have be uncomfortable on unstructured caps. Screen
printed caps tend to be less expensive, but the imprint may wear quicker and
cannot be used for a full imprint on a six panel cap.
7. Performance Materials? If comfort while performing physical activities is a must, then
you may want to consider a mesh or moisture wicking material.
Now that you know the basic
options of promotional caps down you are ready to choose your cap style. This
gallery will give you a sampling of some of the most popular cap styles.
        
Ready to get started building
your perfect promotional cap? Contact your HALO Account
Executive for ordering information, options, colors and
styles not shown. If you’re in the market for beanies, visors, full brim
hats or military caps your Account Executive has you covered there as
well.
Want to know more about
promotional apparel? Download our white paper Advertise in Style.
Images courtesy of SanMar
corporation.
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Screen Printed Caps is an excellent way to promote business easily and quickly.
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