Tuesday, June 6, 2017
Promotionally Yours: How Orange is the New Black Uses Promotional Produ...
Promotionally Yours: How Orange is the New Black Uses Promotional Produ...: Promotional Marketing Blog by HALO Branded Solutions How Orange is the New Black Uses Promotional Produc...
How Orange is the New Black Uses Promotional Products-Promotionally Yours, Sheri Breaux
Promotional Marketing
Blog by HALO Branded Solutions
|
|
Posted: 05 Jun 2017 12:06 PM PDT
 
Season 5 of Orange is the New Black (OITNB) is premiering
Friday, June 9th, and the hype for this new season is HUGE.
Some would even say it is the greatest show in Netflix’s original series
history. According to RecordedFuture.com, the show has
amassed three million views so we can assume everyone has at
least heard about the show, but how did it get so popular? The show itself is
a wonderful product, but it didn’t just sit back and hope to become
popular. OITNB
was proactive through social media and promotional
products.
When brainstorming possible
promotional products that align with your business ask yourself the following
questions: Is it useful? Is it relevant? Is it entertaining? That’s exactly
what OITNB did
with the examples below.
Giveaway Bags
Orange is the New Black offered giveaway bags to fans who were active
during their social media events. These fan goodies caused a surge of
activity from fans through social media outlets. This greatly boosted the
show’s brand recognition and encouraged word of mouth advertising
among fans. You can use this same type of marketing for your business.
The OITNB goody bags related back to the
show in creative and memorable ways that caused fans to obsess
over the bags. The show did a great job connecting what the audience would
want in promotional products to the show’s story line.
Shower Bag and Sandals: The show’s
characters used sandals in the communal showers.
Mascara: Girls still want to look
good in prison!
Temporary Tattoos: Prison ink is a
big element of the story line.
When putting together goody bags
for your customers, consider what items will truly excite them. What does
your market research say about the audience’s needs? How can you tie their
needs in with your brand for a relevant promo piece?
Accessories
Looking for a more cost effective
way to hype up your business? Single accessories might be the route for you. OITNB uses accessories like
pins, cards, and stickers to spread the fandom. Trade show booths are the
perfect place for these items, but here are some creative ideas to take it a
step further:
Pins: On my school campus, pins
are worn on backpacks with a sense of pride and to show what causes that
person supports. I have pins on
 my backpack from my
freshman year. When handing out pins suggest people put them on bags, or
better yet, give them a bag with the pin!
Stickers: (TREND ALERT) Laptop
stickers are also HUGE on college campuses. This is just another way for
students to show off their personalities. Giving laptop stickers to your
college interns promotes your company to other potential employees.
Accessories may be small, but they
can be an effective, affordable way for your company to get people talking
about your business.
Mugs
OITNB related a seemingly traditional promotional product to their
show by marketing the mugs in a way their customers could relate. The mugs
were to be used when viewers need a cup of coffee to stay awake and continue
to binge watch. Coffee mugs have an advantage over some other promotional
products because people use them daily. I know I am not the only person who
has a cabinet full of promotional coffee mugs. Check out HALO’s wide
selection of promotional
coffee mugs.
Tee Shirts
“This is, like, next level crazy”
for your business. HALO’s Tee
shirts offer a plethora of possibilities to set your
business apart from your competitors.
OITNB spreads the fandom love through graphic tee shirts with the
show’s most well-known quotes.
The show has attributed much of
its success to its wide social media reach. The show created the hashtag
#OnWednesdaysWeWearOrange (a play on a phrase from the popular movie Mean Girls) to
motivate fans to post pictures wearing their orange OITNB apparel. You could
tie your promotional products to a contest or hashtag to get the most out of
the promos you give out.
OITNB enhanced the ever growing popularity of the show through fun
promotional products that aligned to the brand image they were trying to
push. Thousands of products are available for you to customize on HALO.com. Contact a Halo Account Executive for
help finding your niche promotional product to help elevate your business.
|
Subscribe to:
Posts (Atom)