Promotionally Yours: Gift Giving - Halo Branded Solutions - Promotional...

Promotionally Yours: Gift Giving - Halo Branded Solutions - Promotional...: Gift Giving – It’s Not Just a Holiday Thing Posted: 23 Sep 2016 02:32 PM PDT With the big holiday season just around the corner, it’s ...

Gift Giving - Halo Branded Solutions - Promotionally Yours, Sheri Breaux

Gift Giving – It’s Not Just a Holiday Thing

Posted: 23 Sep 2016 02:32 PM PDT

With the big holiday season just around the corner, it’s no surprise that gifts are becoming more top of mind than in previous months. However, occasions for gifting fall at all times throughout the year; not just November and December. As you prep for holiday gifting, keep the lessons you learn in mind for every anniversary, birthday, thank you and welcome gift you purchase in the future.

Looking for some gifting guidelines? Check out the resources below.

Choosing Promotional Packaging
Sometimes adding your logo to the gift itself isn’t the best idea. Some brands have strict rules about cobranding, and in some cases your logo may devalue the gift in the eyes of the recipient. Whatever the reason, there are other ways you can guarantee that your brand is prominent through promotional packaging. Consider adding your logo to bags, wrapping paper and boxes. Check out our Promotional Packaging Guide here.

Need a Last Minute Gift?
Last minute gifts happen, but that doesn’t mean you can’t go into it in a tizzy. Read up on these tips for last minute promotional product and gift orders to be as prepared as you can when you’re in a rush.

We’ll be posting gifting tips all season long for you to use in all types of gifting situations. Check back soon for our Corporate Gift Giving Guide!

Promotionally Yours: Bringing Sexy BAck

Promotionally Yours: Bringing Sexy BAck: Bringing Sexy Back to Calendars Posted: 21 Sep 2016 07:17 AM PDT When you hear the word “Calendar” many words come to mind schedule,...

Bringing Sexy BAck

Bringing Sexy Back to Calendars

Posted: 21 Sep 2016 07:17 AM PDT

When you hear the word “Calendar” many words come to mind schedule, reliable, date, advertising, useful and if we’re being completely honest… boring. Most of us in the advertising world find it hard to get excited about calendars, we hear the word and our mind projects images of puppies and kitties, landscapes or cars attached to a grid of numbers and we just check out.

Until recently the above paragraph perfectly described how I felt about calendar advertising. Even when faced with impressive data to back up the effectiveness of calendar advertising I just couldn’t get excited about it. Then, while participating in a webinar last month, one of the presenters* brought up the lack of excitement marketers have for promotional calendars, and announced that the calendar industry is in fact,

Bringing Sexy Back to Calendars

How? you may ask. From what I see, the industry is looking for new and innovative ways to enhance what calendars have always been, pieces of advertising art. Here are a few examples of what’s new in promotional calendars:

New Inks and Textures – The introduction of glow in the dark inks and chalkboard textures you can actually write on give these calendars a new interactive dimension.

Calendar “Building” – With creative die-cuts or building materials these calendars become highly addictive desk toys.

Augmented Reality – Pixaction calendars bring calendar artwork to life. Check out last week’s post for more information.

New Design and Photography Styles – Designs from prominent artists and photographers put a spin on the old puppies, kitties and cars to truly turn these calendars into functional art.

Custom Calendar- If you still don’t see anything that gets you excited about calendars then most likely a Custom Calendar is for you. Give your target market a promotion that speaks directly to what they care about by developing a calendar with your images and copy.

A special thanks to Dustin Wicks for the inspiration of this article.