Posted: 24 Aug 2016 02:03 PM PDT
According to the ASI Impressions Study 2016, the average person owns about
10 promotional products. They could be in the home, office or car, and many are
used daily. If your branding was on just one of those 10 items, you would play
a part in your customers’ daily lives. The result? Countless impressions at
a very
affordable price!
Take this
coffee mug for example:
Years ago while living in St.
Louis, I won concert tickets through a local TV Station (KSDK NewsChannel 5).
When I went to pick up the winning tickets, they also gave me this coffee mug.
It is one of my favorite mugs because it is hardy and big enough to hold a
substantial amount of coffee. KSDK, you did good with your promo
product choice.
What makes this a great promo pick?
Durability: I drink a lot of coffee, but that’s not all this mug gets used
for. It’s seen its share of tea, water and even foods such as ice cream, cereal
and oatmeal. It has survived three moves, the microwave and numerous
washings. Long story short, it’s lasted a long time.
Long-lasting brand recognition:
At the time, I just thought the addition of the
mug to my concert tickets was just a nice gesture. Now, 5+ years later, I
realize it was an important branding move. Had they not given me this mug, I
wouldn’t remember that I won tickets from them so long ago. I may remember the
event, but not how I got there. Today the conversation isn’t “oh, I won
tickets in some contest… I think it was a local news station. Maybe radio… or
maybe I entered at a restaurant.” No, now I know it was NewsChannel 5 St.
Louis. I don’t live in St. Louis anymore, but if I go back, I might turn
to Channel 5 because it’s something I’m still familiar with.
Simplicity: Sometimes simple wins. The branding is big and bold on this mug, but
it’s not too wild. The company didn’t add any quirky phrases or images that
might offend the recipient either. It’s just a logoed coffee mug and sometimes,
that’s all you need.
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